Sara Graebe

Peace Out!

Sara — Wed, 03 Jun 2009 19:11:44 +0000

Prototype craigslist.com magazine

6 page magazine

8.5 x 11

Photoshop | InDesign

Challenge | Prototype magazine for craigslist.com. Take the magazine in a certain direction.

Solution | Magazine, Peace Out! The magazine emphasizes the crazy and funky essence of craigslist. Bright colors and used with different typography making it fun and interesting. Photos help capture the demographic as well.

Sara — Wed, 03 Jun 2009 18:27:22 +0000

Open publication - Free publishing - More magazine

Simply Stunning

Sara — Tue, 26 May 2009 01:09:54 +0000

prototype zappos.com catalog

catalog
7.5 x 7.5
Photoshop | Illustrator | InDesign

Challenge | Prototype catalog for zappos.com. Select a shoe line from zappos.com Develop a catalog self mailer.

Solution | Zappos.com bridesmaid’s shoe line catalog. Modern yet elegant design using black and magenta. Photography used from zappos.com website. The typography and illustration work well together.

Sara — Tue, 26 May 2009 01:08:24 +0000

Open publication - Free publishing - More zappos

2nd Time Around

Sara — Tue, 26 May 2009 01:06:48 +0000

CD design package

booklet
front and back tray card
Photoshop | InDesign

Challenge | CD package design for Mt. Hood Community College Jazz band, 2nd Time Around.

Solution | Help keeping the jazz feel it uses brassy colors with black and sheet music. The typography used is different and unexpected which makes it inticing.I participated in the photo shoot of the students, that was a great experience. The inside of the booklet is laid out on a grid and legible.

booklet | outside

booklet | inside

Cacao Ngon

Sara — Tue, 26 May 2009 01:03:37 +0000

product packaging

logo
product packaging
28 page book about Cacao Ngon
Illustrator | Photoshop

Challenge: Case study; Develop cocoa company centralized in Vietnam. Product and packaging development along with a 28 page book of story about company.

Solution: Cacao Ngon, a cocoa harvesting company has a product that is a small cocoa cube flavored with for example, cocoa orange, a sweet addition tea or coffee. Colors used imitate chocolate and flavors. Logo is an Asian inspired hand written font with an illustration of melting chocolate.

logo

28 page book about Farmer Sam, the owner of Cacao Ngon.

select spread from book

Sara — Tue, 26 May 2009 01:00:17 +0000

Open publication - Free publishing - More design

GreenSpaces

Sara — Tue, 26 May 2009 00:58:41 +0000

logo

logo
business card/stationary
promotional piece
advertisements
brochure

Photoshop | InDesign | Illustrator

Challenge | Prototype corporate identity for a nonprofit organization, GreenSpaces. GreenSpaces promotes growing your own vegetables with great resources and affordable products.

Solution | A cohesive branding solution for GreenSpaces. Emphasizing on clean and simple using white space effectively. Own photographs enhanced in Photoshop making them appear appetizing and beautiful.

business card | stationary | envelope

promotional piece | packet of seeds

brochure

ALICIA: My Story

Sara — Tue, 26 May 2009 00:55:28 +0000

book cover

book cover design
7.5 x 4.5

Photoshop | Illustrator

Challenge: Develop effective design for the cover of ALICIA: My Story memoir.

Solution: Incorporated photograph of the Star of David breaking through the fence as a metaphor for being free yet still a prisoner in her own world. Used an analogous color scheme with warmer yellows to lighten the feel because the book has a pleasant ending. Sans serif font was used to balance photo and texture in the design.

back | front